Give them extra benefits
without extra work
Attract more members with a turnkey OTC program
Offering an over-the-counter (OTC) allowance benefit to Medicare beneficiaries can increase membership in your plan. Thrive OTC was created to give health plans a unique, custom opportunity to offer a complete OTC benefit program without lifting a finger. We provide the program, products and technology, all behind the scenes, so you can offer your very own OTC program easily and cost-effectively.
Easy Setup
Turnkey OTC program, branded for your plan and programmed for your benefits
Cost Effective
Flexible fee structure, tailored to fit your budget, reduces program costs.Customizable
Custom product selection, including name-brand, generic and Rite Aid branded itemsPowered by Rite Aid
Rite Aid, a Fortune 150 company, is a full-service pharmacy operating more than 2,300 retail pharmacy locations across 17 states. With over 60 years in pharmacy services, Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of vehicles that offer convenience, product selection and customer care.
Thrive OTC is backed by the power of Rite Aid’s experience, national vendor relationships and distribution expertise. Rite Aid has long been a household name and is known for its quality and affordability. Thrive OTC is proud to offer Rite Aid branded items for the thrifty consumer who wants to maximize their OTC benefit.
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Why Thrive OTC
For more than 60 years, Rite Aid has been a leading pharmacy retailer and a name brand recognized throughout the country. We have long term relationships with national brands, our own line of branded products and our own national distribution center. We custom-brand your OTC website for you and your members and provide customer care services specific to your plan. However you want to customize the benefit, our technology and people can make it happen.
What Does it Cost?
Unlike other OTC programs, Thrive OTC offers a fully customizable program that fits your needs and budget. We do not charge a per member per month fee. Plus, we have an opportunity to share value with you. With our negotiated prices with national brands and our own branded items, we can offer low cost, affordable products, giving your members the most value for their benefit.
Who Do We Serve?
Any health plan offering an OTC benefit can take advantage of Thrive OTC. Medicare Advantage plans may opt to offer an OTC benefit to entice members to join and renew their plan. We can ship nationwide and accommodate multiple languages in our customer care center.